BRAUN 100th Anniversary Products
Concept re-designed for what matters. 2021.
Dieter Rams created the 10 principles of good design, which revolve around bringing simplicity and purity back into the product design process. His strategy and principles are built around the fact that good design is innovative, aesthetic, honest, long-lasting, unobtrusive, thorough, and environmen tally-friendly. Based on these ten principles, we interpret the redesign to commemorate the 100th anniversary of BRAUN and to study endlessly for good design.
Group YUPD, Korea
Project Manager Cheolhee Lee
Product Designer Cheolhee Lee (Shaver, Calculator)
Junseo Oh (Speaker, Turntable)
Jinwoo Jang (Thermometer, Lighter)
Junsik Oh (Radio, Clock)
01. BRAUN LE-100
BRAUN 100th Anniversary Speaker
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Created for today's music lovers, our range of carefully crafted, high performance speakers expertly balances form and functionality. The flagship model. A smart speaker that beautifully delivers expansive, deeply immersive Braun sound and wide dynamic range with consistent crystal clarity.
02. BRAUN PS-100
BRAUN 100th Anniversary Turntable
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PS-100 has some interesting features, including a drive system not unlike that on the Thorens TD-124, but in reverse; the motor pulley drives an idler tire, which in turn drives a pulley with a belt that spins the platter.
03. BRAUN ABW-100
BRAUN 100th Anniversary Clock
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This is a Millennium Edition mini wall clock product. Braun manufactures household and home appliances in Germany. In the 1950s, when Dieter Rams was the chief designer, "less but better" was the motto, and it has been loved for its minimalist products and designs until now.
04. BRAUN SK-100
BRAUN 100th Anniversary Radio
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Beautiful and very rare design classic radio SK 2 by Braun. Designed in Germany by Artur Braun together with Dr. Fritz Eichler in 1955-1960. The iconic & timeless radio is made of white painted bakelite, plastic controls and a cardboard back.
05. BRAUN BNT-100
BRAUN 100th Anniversary Thermometer
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Braun No Touch + Touch Thermometer BNT 400 is a frontal infrared thermometer that allows to catch the temperature without being in contact with the skin. This thermometer can also catch the temperature with contact on the forehead and is thus suitable for the whole family.
06. BRAUN BNE-100
BRAUN 100th Anniversary Calculator
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BRAUN calculator is the successor to the legendary Braun calculator ET66, which is considered a design icon. The Braun BNE001 calculator is considered the pinnacle of Braun's "less is more" design philosophy, thanks to its simple rectangular design with curved, rounded buttons.
07. BRAUN DL-100
BRAUN 100th Anniversary Shaver
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Brown was a man of purpose. In the late 1940s he resumed surgery, and by 1950 he finally embarked on his mission to see a world full of clean shaved men using Braun products. His company's innovative designs forever changed the era of men's shaving.
08. BRAUN TFG-100
BRAUN 100th Anniversary Lighter
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Lighter design also combines the highest levels of elegance and clarity with absolute functionality. It can be operated with one hand and also develops special haptic qualities. Dieter Rams designed the successor model 'domino' as a cube, which he combined with circular elements. Both are to a large extent articles of daily use with an artistic quality.
BRAUN 100th Anniversary Posters
Harmony is related to practicality. A home is a space for people, not for products. The simplified poster design saves space and maintains the color of the space with a sense of unity.
Cheolhee Lee Project Managing
Concept Suggestion
Product Design
Poster Design
Junseo Oh Product Design
Digital Rendering
Poster Design
Package Design
Jinwoo Jang Product Design
Package Design
Junsik Oh Product Design
Package Design
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